Who is on the team? Sam Monardo – Managing Director Sam brings to bicicletta over 15 years of experience in the bicycle industry across the entire span of the industry – from athlete, to team manager, to retail sales to distribution and manufacturing. Most recently Sam was General Manager of Cervèlo Cycles Inc., the largest triathlon and time trial bicycle company in the world. During his time at Cervèlo, he helped lead the company’s strategic direction, manage sales and distribution worldwide and was instrumental in the phenomenal growth the company has experienced over the last 3 years. Prior to Cervèlo, Sam was the General Manager for TREK Bicycles Australia for 4 years, managing the Australian distribution for some of the worlds leading cycling brands including; Trek, Nike, Lemond, and Klein. Heather McGovern – Director With over 12 years experience in Marketing and Advertising, both in Australia and internationally, Heather brings a wealth of knowledge and marketing savvy to bicicletta. Having worked with some of the worlds leading companies, and with some of the marketing industry’s most noted professionals, Heather’s experience delivers a solid marketing backbone to bicicletta.